Will 2015 Be the Year the ‘Store of the Future’ Takes Off?

So, what can brands and retailers do to fix the problem and increase their chances of success?

First, the organization itself needs to change. Silos must be broken down. Retail organizations must undergo radical shifts in their structures to align themselves with how consumers act in a new world obsessed with digital experiences. This may involve a full reorganization or merely defining new roles and accountabilities.