Will 2015 Be the Year the ‘Store of the Future’ Takes Off?

With the store of the future, that's no longer the case. The role of the CMO is rapidly colliding with the CIO and CTO. Today, CMOs are still expected to be masters of brand strategy and customer experience, but the store-of-the-future concept requires them to live on the cutting edge of technology trends that influence how consumers buy and how businesses sell.