Will 2015 Be the Year the ‘Store of the Future’ Takes Off?

Implementing the store of the future also involves a shift in thinking among retail executives. Historically, the dominant approach to digital transformation has been for companies to create an "online" or "digital" team separate from stores, branches, marketing or operations. Oftentimes, these silos extend to the executive C-level. CIOs have always managed the technology, while CMOs were in charge of branding and marketing.