Will 2015 Be the Year the ‘Store of the Future’ Takes Off?

Retailers have been experimenting with digital in-store technologies for a while, but 2015 is poised to be the year when the "Store of the Future" becomes a reality.

Consumers, specifically mobile-savvy millennials, expect high-quality and seamless digital experiences both online and in-store. These digital natives have little tolerance for shopping experiences that are disjointed or segregated by channel, and they don't care about channels or corporate departments. They want a seamless experience with your brand across all touchpoints wherever they happen to be.