Why Your Brick-and-Mortar Budget is Skewed

Cutting costs is always a challenge, but if you're smart about redirecting resources to more profitable areas, you'll soon be enjoying the payoff of increased sales and the peace of a healthy budget.

Carlos Castelan is currently a second-year student at Harvard Business School and a leading independent consultant on HourlyNerd. His projects on HourlyNerd include several large engagements for retailers addressing topics in distribution, operations, strategy and marketing. Previously, he spent four years at Target in various roles, leading merchandising and partnership efforts for both stores and online channels.