Why Your Brick-and-Mortar Budget is Skewed

To determine the strengths that can shape your niche, analyze what competitors are doing well (or not) and how you could differentiate yourself. Ask your loyal customers why they prefer your store, and use their input to shape your marketing strategy moving forward.

3. Recruit great talent. The only way you can effectively innovate and carve out a niche is with a great team by your side. Hire the best marketers, merchants and e-commerce talent, and you'll spur better ideas, cut down on mistakes and attract more customers. They won't be as cheap, but their effectiveness is a worthy investment.