Why Your Brick-and-Mortar Budget is Skewed

On top of that, many retailers lack efficiency in their existing stores, whether that's through too many distracting signs or wandering sales associates, who are either unneeded or need to be trained in a variety of jobs before they can be anywhere close to productive.

Of course, you probably need some of these items in your budget, but too much attention takes money away from more profitable strategies. Focusing more of your precious resources on these five areas will help sales by keeping you relevant and desirable: