Fold it Up?

The Case for Keeping It
1. Gross margin loss. Giving up the bind-in order form means using valuable full-color pages in the catalog for the order form and ordering information. If you print this information in the body of the catalog, you could be using those pages to sell more merchandise. That’s a lost opportunity because most often sales will more than cost-justify having the bind-in order form. The thought behind removing the bind-in often is limited to how much money will be saved.