Fold it Up?

For example, a catalog measuring 8 inches by 101⁄8 inches without a bind-in order form/envelope can grow to 68 pages, 64 pages of which are printed on 34-lb paper and a four-page cover on 60-lb paper for mailing at the piece rate. The catalog in this example weighs 3.3 oz.

3. Additional co-mailing opportunities. Most catalogs that use a bind-in order form with envelope ink-jet the order form page with the contact’s name, address and source code. By giving up the ink-jetting on the inside order form, there will be more opportunities to co-mail offline with other catalogs. With offline co-mailing, printers only can ink-jet image the back cover; once the book is bound, the inside cannot be ink-jetted.