Fold it Up?

This means that in six years, the number of catalogers using a separate bind-in order form with envelope has dropped from 67 percent to approximately 33 percent based on our survey findings.

What should you make of this? First of all, I strongly feel that all catalogs should include some type of printed order form. It should be ink-jet imaged with the contact’s name, address and source code if possible. Eliminating the order form altogether shouldn’t be an option regardless of how much business is going through the Web.