Fold it Up?

Six years later, thanks to the help of The Dingley Press, I conducted the same survey. This time, I found that approximately 33 percent of the catalogs surveyed use a bind-in order form with envelope. The other 67 percent either print the order form on a catalog page or have no order form. From the group that prints the order form on a catalog page, two-thirds ink-jet the name, address and source code. One-third ink-jet the back cover only.