Fold it Up?

3. The market you serve. Older catalog buyers (age 60 and older) tend to use the order form and envelope more and often pay by personal check. If you sell to a more senior market, think twice about eliminating the envelope.

Add It All Up
If you’re going to eliminate the use of the bind-in order form envelope, print the order form on the left-hand page of the center spread and ink-jet image the source code, customer number, and the name and address fields on the page as you would do if using a bind-in version. That’s unless you have the opportunity to co-mail offline. Feature merchandise on the right-hand page at the centerfold.