Fold it Up?

If you’re like most catalogers, you’ve either discussed giving up the use of a bind-in order form with envelope or you have already eliminated it. There’s a definite trend to eliminate the bind-in order form/envelope typically found in the center of catalogs. Is that really the right thing to do?

This month, I’ll offer the pros and cons of using a bind-in order form/envelope, provide you with actual test results and give you the criteria to use to make the right decision for all the right reasons.