Print-Plus: Long Live the Order Form

The true purpose of the bind-in order form is to provide customers with all the information they need to aid them in the ordering process. Consider the age of your customers, the number of gift orders you receive and all of the other variables that should be factored into this important decision. Lots of successful and respected catalog merchants have eliminated the use of a separate, bind-in order form envelope, and I'm sure with good reason. But you must look beyond the cost of the bind-in order form/envelope to be certain you're coming to the right conclusion for the right reasons.