Print-Plus: Long Live the Order Form
Why you should think twice before abandoning this oft-neglected form of purchasing
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I did a similar study approximately eight years ago and the results were totally different. Nearly all of the 150 catalog businesses surveyed at that time included an order form in their books. Thirty-three percent of the businesses printed their catalog with the order form on a page in the catalog.
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- Companies:
- Lett Direct Inc.
- The Dingley Press
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