Print-Plus: Long Live the Order Form

More than 50 percent of all catalog orders are now placed via the internet. This development has impacted the use of bind-in catalog order forms. In fact, this growing trend has impacted the use of any type of order form. That said, the order form in a print catalog can still be beneficial. The decision to eliminate an order form shouldn't be based solely on saving money or on the percentage of orders received via the mail. There are other factors to consider.