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Takeaway tip: Believe the statisticians; build your list tests to produce at least 50 orders per cell, and don’t roll out with less.
The Mystery of the Shrinking Housefile
A cataloger’s housefile suddenly began shrinking. This cataloger had been in business for many years, and during those years all his housefile segments had performed as expected.
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- Companies:
- McIntyre Direct
Susan McIntyre
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