Mysterious & Bizarre Results

Had the cataloger’s products suddenly lost their appeal? Were customers suddenly migrating to competitors?

Depressed sales are an especially tough mystery to solve, because they can be caused by so many things. In this case, the problem was compounded by the fact that the cataloger was doing everything well — wonderful mailing plan, seed catalogs reporting in like clockwork, enthusiastic customers on the phone, well-trained call center operators, and close monitoring at all levels by expert and motivated executive staffers.