Mysterious & Bizarre Results

This longtime cataloger’s product line was solid, its customer base enthusiastic, its mailing plan massive and its catalog presentation strong.

And yet as the days and weeks of the season passed, sales kept trending short of expectations. The in-house call center was functioning well, and all the call monitoring statistics were good. There were few abandons, short on-hold times and no saturation of the incoming lines. Still, sales stayed low.