Strategy: Anatomy of a Marketing Test
Why testing is so important and how to do it right
A/B Split Tests
A/B splits are the basis for all testing. An A/B split is when a group of buyers and/or prospects are divided into two equal groups on an every-other-name basis. Be sure your sample size gives you statistically valid results.
Determine which groups you want to test — housefile or prospects or both. Then, once you identify the test group, the next step is to determine the quantity.
- Companies:
- Lett Direct Inc.
Related Content
Comments
