Try Teamwork: Internet Partnerships
Why tackle cyberspace alone? Careful selection of Internet partnerships can boost your online prospecting and sales
“This shows that you don’t have to partner with big Web companies or portals,” says Deneen. “For some catalogers, like Moore Medical, it makes more sense to go after the smaller organizations and sponsor their content-related Web sites.”
Online Malls
Some Web sites act as online shopping malls, offering goods from various merchants. CatalogCity, which boasts 4 million registered customers, is one such platform. It aggregates more than 350,000 products from more than 600 vendors, including catalogers such as TravelSmith, Blair, Bombay Co., Chef’s Catalog, Hammacher Schlemmer and J. Crew.
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