Why tackle cyberspace alone? Careful selection of Internet partnerships can boost your online prospecting and sales

By Reported Donna Loyle

“Simple affiliate programs such as these are the easiest to set up and maintain,” Swedlund says.

Sponsorships

A second and equally viable partnership plan is for catalogers to sponsor appropriate Web content sites. For example, eNature.com, an environmental content site, offers links to catalogers such as Harry & David, REI and the National Wildlife Federation. In this way, eNature offers environment-related products on its site, without actually establishing a catalog division. And its catalog partners gain new prospects from among eNature’s visitors.