Why tackle cyberspace alone? Careful selection of Internet partnerships can boost your online prospecting and sales

By Reported Donna Loyle

In fact, 10 percent of all Internet sales and 3 to 5 percent of all online catalog Web sales come through affiliate sites—and these numbers are rising rapidly, noted two consultants at the recent Direct Marketing Association Annual conference in Chicago. In their seminar entitled “Internet Partnerships: Understanding the Key to Catalog Growth,” John Deneen, president of SiteForm, and Mark Swedlund, partner of W.A. Dean and Associates, offered case studies and effective strategies for forging profitable partnerships.