Why tackle cyberspace alone? Careful selection of Internet partnerships can boost your online prospecting and sales

By Reported Donna Loyle

Deneen’s advice? “Compare and negotiate.” Swedlund agrees, adding that due diligence can pay off. “Expect that 98 percent of your affiliate site sales will come from just 2 percent of your partners. In other words, you’ll have to kiss a lot of frogs to find your prince of a partner.”

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John Deneen can be reached at (773) 334-8030, or by e-mail: john@siteform.com