Why tackle cyberspace alone? Careful selection of Internet partnerships can boost your online prospecting and sales

By Reported Donna Loyle

To mitigate the chance that Sharper Image customers will buy only from an affiliate, Sharper Image set up a loyalty rewards program that includes purchases from its Galleria partners. Here’s how it works: Purchases from The Sharper Image earn customers 10 percent back in Sharper Image dollars to be used for future purchases from any of its channels, including online, in-store, catalog or direct response. Purchases from selected Sharper Image Galleria online stores earn customers 5 percent back in Sharper Image dollars.