Why tackle cyberspace alone? Careful selection of Internet partnerships can boost your online prospecting and sales

By Reported Donna Loyle

For those selecting the hosting fee of only $2,500, however, CatalogCity’s commission rate is a hefty 40 percent, and guarantees annual sales of only $12,500. (For the complete rate chart, visit the home page for Catalog City’s parent company, www.altura.com; click on “Become a Merchant.”)

A more recent addition to the online mall category is none other than The Sharper Image. The cataloger’s Galleria program, launched in July, enables non-competing catalogers to place links on Sharper Image’s site. Participating merchants include Spiegel, Barnes & Noble, Sephora and Dell.