Why 'Social Inference' is Emerging as the Next Gotta-Have-It Tool for Retailers

2. Delve into the micro level to personalize the user experience on your site. If you're a middle-aged man who's constantly posting status updates on Facebook about football, you won't see recommendations for purses when you visit an online retailer's site (unless it's for your wife's upcoming birthday). You'll see items directly related to your explicit likes and implied Facebook interests. This social personalization is a game changer that promises to dramatically boost user engagement, turning what used to be cold starts into hot purchasers.