Why 'Social Inference' is Emerging as the Next Gotta-Have-It Tool for Retailers

1. Gather a clear macro view of all your Facebook Connected users by summarizing key demographic segmentation and user interests, both declared and inferred. This macro analysis is critical to understanding who your users are as well as reducing new customer acquisition costs. For example, once a retailer discovers that a large segment of its engaged audience comprises teenage girls who love Rihanna, it will know to target more of its ad spend on similar demographics — i.e., the low-hanging fruit.