Why 'Social Inference' is Emerging as the Next Gotta-Have-It Tool for Retailers

Facebook data allows retailers to solve this "cold start" problem of not knowing much about their first-time visitors. The results are a win-win: increased profits for businesses and a better experience for customers.

Cross-channel retailers along with pure-play e-tailers looking to boost online profits should focus on two key elements to better understand and serve their users: