Why 'Social Inference' is Emerging as the Next Gotta-Have-It Tool for Retailers

Smart social analytics companies are now introducing new technologies that take advantage of Facebook Connect's increasing popularity and make sense of the billions of social data points found on Facebook to turn them into profitable insights for your business.

Dropping the 'Cold Start' in Favor of Warming Up Client Engagement
The biggest problem that retailers face is that they generally don't know what their users are looking for until the user expresses purchase intent. And prior purchases — if the retailer even has access to them — aren't necessarily great indicators of future buys. The key is to understand who the buyer is today and to help her discover what she wants on your site before she goes elsewhere.