Why 'Social Inference' is Emerging as the Next Gotta-Have-It Tool for Retailers

Armed with the power of social inference, retailers can now be sure they won't be left in the dust. Here's how.

Take the Step and Connect
The secret of the e-commerce titans isn't just their size — although that helps — but their excellent service. One key element of that service is personalization. Now any business can know as much or more about a given user than all the information that Amazon and Google have been collecting on us for years. How? Through Facebook Connect.