Why Retailers Should Focus on Value, Personalized Service and the Local Market

First-mover advantage is still a possibility in many segments, as middle-market retailers struggle with the changes and how to address them. Speed is critical, and while mistakes are likely — even necessary — it's best to be open and honest when they're made. Transparency is here, like it or not, and the truth will come out. It's always best to attack head on than wait for the wave to wash over you. Just ask Target.