Why Retailers Should Focus on Value, Personalized Service and the Local Market

2. Personal service needs to be the bottom line. Personal service is now an expectation. Online retailers, specifically Amazon.com, have changed consumer behavior with suggested selling based on purchase history. Consumers, liking this convenient benefit, have shown they're willing to part with highly personal information for it. For brick-and-mortar retailers, this means the customer service paradigm under which they've operated forever needs to be rethought. Shopper data is critical, whether for online or brick-and-mortar retailers, so some sort of database tool is required.