Why Retailers Should Focus on Value, Personalized Service and the Local Market

For the past 20 years, too many retailers have shouted "low price" in the hopes of getting shoppers to believe — and buy. The advent of mobile and the transparency it's brought has quickly changed the impact of this tactic. Today, a low price can be trumped by a slightly higher price when there's an added value included in the mix. Convenience, information, instant gratification — all of these and more are part of the consideration process.