Why Retail Businesses Must Embrace Technology

Marketing in today's networked digital economy with smartphones or any computer device is the revolution of the 21st century. Retail marketing must adjust to this incredible opportunity or totally miss the entire digital revolution.

In summary, every retail business today must embrace technology. Publishing or content marketing online is the only way to be found. Content must be search engine-worthy to be highly indexed in response to a Google, Yahoo or Bing query. Consumers online today have more power and information to make informed decisions than ever before. To be successful online today means understanding how to engage consumers, using data and analytics to inform you how effective your marketing and email campaigns are.