Why Retail Businesses Must Embrace Technology

Earning trust is what relationship marketing is all about and leads to customer loyalty. This relationship evolves into the "sharing economy" where customers review businesses and share their experiences through social media channels. Transparency and trust that develops into relationships are invaluable as "word of web" has much wider connections than traditional word-of-mouth experiences that are shared. These connections are what are referred to as the "connecting economy." As the number of connections increase, a network begins to grow and expand. Now what happens is the magic of a "networked economy" effect.