Why Retail Businesses Must Embrace Technology

However, to exploit online retailing takes knowledge and this is where the great digital divide occurs since technology can be complex, confusing and cost prohibitive. With so many fragmented software tools available, it's difficult to navigate all the technology cost effectively. Third-party software tools that are complex need outside consultants to effectively implement, which add to cost. Enterprise-level software is too expensive for most small and midsized businesses. The solution is to integrate your automation to cost effectively engage with customers online.