Why Retail Businesses Must Embrace Technology

In the midst of this digital revolution at the midpoint of the second decade of the 21^st century, channel integration is more important than ever. Retail companies will either take advantage of the new automated software tools to market their products or be left behind to fall into the digital divide. This will require the utilization and integration of several software tools working together to automate marketing, publishing, distribution of media, social media, customer engagement, e-commerce, mobile and analytics. Without an integrated marketing and sales strategy, it's nearly impossible to compete online with companies already deploying automated technology.