Why Product Returns Don't Have to Be a Nightmare

Consider Zappos and its free return shipping on every order, a policy that attracts this brand to consumers. According to a Fast Company article, Zappos best customers typically return 50 percent of all their purchases. Zappos says it considers these shoppers its best customers because they're its "most profitable customers." By catering to these customers' needs — and making the return process easy and seamless — Zappos continues to reap the rewards of repeat, high-profit-margin sales.