Why Product Returns Don't Have to Be a Nightmare
Give consumers a good reason to continue coming back for more
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Chris Dunn
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Current statistics portray a staggering picture: Between 30 percent to 35 percent of all products that are ordered online are returned by consumers for one reason or another. The National Retail Federation (NRF) reports that 8.6 percent of total sales are returned, a figure that represents more than $3.1 billion annually.
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