Why Product Returns Don't Have to Be a Nightmare

When e-tailers implement a transparent and systematic returns policy, they have a better chance of building a more reputable brand, improving customer loyalty and protecting their bottom line.

To better understand the consumer-centric mind-set as it relates to returns, it can be helpful to gain some insight into product return statistics. First, it's a good assumption to make that most people don't like to pay for return shipping. In fact, approximately 79 percent of consumers say they want free return shipping, according to recent research by TrueShip. However, many e-tailers struggle to offer this option, as they're unable to absorb the cost into their bottom line.