Why Product Returns Don't Have to Be a Nightmare

The majority of online retailers most likely consider product returns a necessary evil. However, return policies are an important factor for many shoppers today when making purchase decisions.

Recent statistics show that 92 percent of consumers will buy something again if the return process on a brand's website is easy. Another study shows that if an e-tailer doesn't make returning a product hassle-free, the numbers can work against them. Furthermore, over 80 percent of shoppers say they're unlikely to shop again with a brand if they've had a bad experience when making a return.