Why PIM is Critical to Omnichannel Success
Leveraging a PIM solution, retailers have a centralized hub for sourcing, editing and managing data across the enterprise while ensuring that accurate and consistent information is distributed across all relevant touchpoints. With this centralized repository in place, retailers are one step closer to providing the superior shopping experience required to attract customers and encourage loyalty.
- Companies:
- Stibo Catalog
Jennifer Krizanek is CMO at Contentserv, the leading provider of personalized, Product Experience Management solutions that enables brand owners and retailers to easily manage and optimize product information. To learn more visit them at https://www.contentserv.com/en/ or follow them on Twitter.
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