Why PIM is Critical to Omnichannel Success
Ensuring Channel Consistency Creates Customer Loyalty
Retailers are constantly fighting to capture the attention of fleeting consumers and convert them into loyal ones. Recognizing that thorough and accurate content is key to driving customer loyalty, many merchants are turning to solutions such as product information management (PIM) to automate processes and create consistency among channels. These solutions help retailers to collect, manage and share product information across all internal departments as well as with external partners and suppliers. This creates a single, trusted source of product information across all relevant touchpoints.
- Companies:
- Stibo Catalog
Jennifer Krizanek is CMO at Contentserv, the leading provider of personalized, Product Experience Management solutions that enables brand owners and retailers to easily manage and optimize product information. To learn more visit them at https://www.contentserv.com/en/ or follow them on Twitter.
