Why PIM is Critical to Omnichannel Success
As retailers move from single or multiple-siloed channels to omnichannel, they need to take inventory of the product information they currently use and evaluate what's required to meet the expectations of the consumer. Product information comes from external and internal sources and, in most cases, needs to be adjusted by different departments and tailored for different channels. Therefore, efficient processes and integrated systems need to be in place to ensure that all relevant departments have access to the information and that it's distributed to the right channels in a timely manner.
- Companies:
- Stibo Catalog
Jennifer Krizanek is CMO at Contentserv, the leading provider of personalized, Product Experience Management solutions that enables brand owners and retailers to easily manage and optimize product information. To learn more visit them at https://www.contentserv.com/en/ or follow them on Twitter.
