Why PIM is Critical to Omnichannel Success
However, retailers are overwhelmed with managing product information because they're collecting information from multiple sources, optimizing content and facilitating the timely distribution of content across multiple channels. Worse, they're often forced to manage information using disparate database systems built on top of legacy platforms or they rely on spreadsheets alone. Managing product information from multiple sources, systems and formats often results in incomplete, inconsistent and inaccurate product information.
- Companies:
- Stibo Catalog
Jennifer Krizanek is CMO at Contentserv, the leading provider of personalized, Product Experience Management solutions that enables brand owners and retailers to easily manage and optimize product information. To learn more visit them at https://www.contentserv.com/en/ or follow them on Twitter.
