Why PIM is Critical to Omnichannel Success
Perhaps the biggest challenge in e-commerce as well as the mobile and social channels is that products are presented out of context. Consumers can't touch or feel products online, which means retailers must present products in the most authentic way possible. Bridging the gap between offline and online retail can be done by enhancing product details and providing enriched content that brings context to the product and helps to guide the buyer through the decision-making process.
- Companies:
- Stibo Catalog
Jennifer Krizanek is CMO at Contentserv, the leading provider of personalized, Product Experience Management solutions that enables brand owners and retailers to easily manage and optimize product information. To learn more visit them at https://www.contentserv.com/en/ or follow them on Twitter.
