Why PIM is Critical to Omnichannel Success
In order to remain competitive, retailers now understand that informative and complete product information is instrumental in delivering a superior shopping experience. Savvy retailers are now complementing well-written content with photography, video and even consumer-generated content such as reviews and visual content that's shared on third-party sites to optimize the customer experience.
- Companies:
- Stibo Catalog
Jennifer Krizanek is CMO at Contentserv, the leading provider of personalized, Product Experience Management solutions that enables brand owners and retailers to easily manage and optimize product information. To learn more visit them at https://www.contentserv.com/en/ or follow them on Twitter.
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