Why PIM is Critical to Omnichannel Success
Improving Profitability by Understanding the Role of PIM
Product information carries a lot of weight in omnichannel retailing, and merchants can no longer afford to ignore its importance. In a world where consumers travel interchangeably between channels, consistent, accurate and timely product information instills the trust that's critical to achieving long-term customer loyalty. By helping online retailers present product information in a way that's complete, accurate, consistent and easy to digest, a strong PIM solution implementation can increase loyalty, customer satisfaction and profits in today's intensified retail landscape.
- Companies:
- Stibo Catalog
Jennifer Krizanek is CMO at Contentserv, the leading provider of personalized, Product Experience Management solutions that enables brand owners and retailers to easily manage and optimize product information. To learn more visit them at https://www.contentserv.com/en/ or follow them on Twitter.
