Why PIM is Critical to Omnichannel Success
Today's consumers don't make distinctions between channels. They research products online and then make their purchase in-store, or vice versa. They interact with retailers at different touchpoints, and expect a constant and highly relevant shopping experience that's customized and easy to navigate across all channels. Therefore, it's critical to have real-time information updates between systems, workflow support and content publishing tools. After all, if a consumer finds differing or conflicting product information between a retailer's website and an in-store location, they'll likely disengage resulting in a lost sale and decreased loyalty.
- Companies:
- Stibo Catalog
Jennifer Krizanek is CMO at Contentserv, the leading provider of personalized, Product Experience Management solutions that enables brand owners and retailers to easily manage and optimize product information. To learn more visit them at https://www.contentserv.com/en/ or follow them on Twitter.
